Who am I?

I'm Srishti, a digital marketing postgraduate at the University of Galway and a storyteller who genuinely can't pick just one thing to be good at. I studied architecture before discovering that what I really loved was the art of explaining things clearly and showing them beautifully. So I made the pivot, taught myself content strategy, and haven't looked back!

Growing up, I was always the person who figured out software by just playing with it. That self-taught technical curiosity never left me, and I think it's a big part of why B2B marketing feels like home to me. There's something about translating complex, technical ideas into language that actually lands with people. And this is exactly what I want to head towards.

My work lives at the intersection of brand, people, and narrative. I work with AI every day, but I always think first. AI helps me move faster and experiment more, but the voice and the intention stay mine. I think that's the only way to use it well.

What drives me is community. I personally believe that the best communications work is about inviting them into something. I care about the people on the other side of the message.

My best friend once told me I have a way of making things my own. That's the most accurate professional description I've ever received. If you want to see that for yourself, let's collaborate!