
Oatly x Grá Chocolates: April Fools' Day Campaign
The brief
Create content for a brand collaboration between Grá Chocolates and Oatly, timed for April Fools' Day, Easter, and the Irish launch of Oatly's Matcha Oat Drink. What looked like an April Fools' prank turned out to be very real. We teamed up with Oatly on a playful giveaway campaign to bring something a little unexpected to life: an edible Oatly matcha carton. From concept to creation, we shared the entire process behind creating a precise chocolate replica of their iconic carton, flavoured with matcha.
What I did
Produced video content documenting the full process of creating a look-alike Oatly matcha carton out of chocolate, working alongside Ogilvy on campaign execution. The collaboration earned organic press coverage on Spin 1038 and VIP Magazine.
Grá Chocolates

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